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Find out more about animal-friendly fashion and receive regular updates from our FOUR PAWS experts

Rescued lamb at farm sanctuary

Animal-Friendly Fashion Collection at Where Pigs Fly Farm Sanctuary

Global and local fashion brands at a special Wear it Kind photoshoot

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Lamb surrounded by sheep on a pasture

Nike’s Reputation Is on the Line

Customers are outraged that Nike allows cruelty to sheep in their products

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Merino lamb in a field

See the Progress of the #StopCruelWool Campaign

Thanks to your support, Nike received over 50,000 emails urging them to switch to certified mulesed-free wool

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Nike action in Belgium

Over 50,000 sport enthusiasts want 50-year-jubilee Nike to stop using cruel wool

FOUR PAWS welcomes strong signal and urges market leader to switch to certified wool to help prevent the mutilation of lambs

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Athlete

New brutal mulesing footage puts pressure on Nike

FOUR PAWS together with pro athletes call on sportswear giant to “Just Don't Do It”

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A lamb and its mother

FOUR PAWS Investigates Mulesed-Wool in Global Sportswear

Our report reveals there is no evidence for Nike’s mulesing-free claim  

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Three raccoon dogs in a cage

"A Kill from Kitz"

FOUR PAWS reveals the truth behind Sportalm Kitzbühel’s fur greenwashing

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White and grey fox laying in the snow

Wear it Kind for Christmas

Our 2021 round up of animals in fashion highlights, as well as top 10 #WearItKind holiday gift ideas!

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Stella McCartney bag, Paris Fashion Week 2020

Animal Welfare in Fashion Report Names the Best and Worst Brands in 2021

FOUR PAWS reports good progress on animal welfare in fashion, but there is still a long way to go

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Two lambs

Five cool facts about sheep

How much do we really know about sheep and their secret lives?

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Woman with sheep

New study: Pandemic leads to increased demand for compassion in fashion

FOUR PAWS reveals that almost 90 per cent want fashion industry to prioritise animal welfare

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Three Australian sheep

Producers say non-mulesing improves sheep welfare in Australia

New economic report highlights financial and sheep welfare success of wool producers who have ended mulesing

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Woman

Style and Compassion

Animal protection the new ethical fashion frontier

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Woman wearing fur trim coat

Think Fur is Green? Think Again!

Why fur is not the eco-friendly choice

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